Rich media is a term referring to digital, interactive multimedia programs, the newest type of multimedia, most often found online via company Web sites or social networks. Rich media involves a combination of sound, pictures, animations, and video with integrated interactivity so that users, by pointing and clicking, can access online information as they desire. As the use of rich media increases, so do the benefits and complications. More and more companies are making use of rich media as marketing tools and training programs. A successful rich media presentation will be interesting, informative, and easily accessed by any user.
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